Professional Copywriting
For Travel Destinations & Lifestyle Brands
Branding your story Selling your offer.
Inspirational Copywriting Creates
Your
Trustworthy Brand
You’re a luxury hotel, day spa, or local tourist attraction wanting customers to choose your destination for their vacation escape.
Their perfect day to remember.
You’re a wellness professional looking to grow your practice, a lifestyle ecommerce store offering natural remedies, or an eco-friendly company who needs your brand’s voice heard.
You’re frustrated and tired of competing with the online noise of other businesses.
You want to speak directly to:
your target audience
your ideal customers
your valued clients
Frankly, your business wants consistent online interaction, company growth, and solid earnings all year long .
Putting together descriptive content that’s also persuasive takes research, creativity, and time. Often, the time part keeps you feeling stuck.
Hi! My name is Mary and I write professional copy that brands your story and sells your offer using proven strategies to engage your audiences’ imagination.
Your unique attraction or specialty product needs my attention-to-detail attitude to create inspirational and persuasive copy.
I’d love to create your trustworthy brand.
Converting dreamers into reservations
Compelling families to reduce waste
Selling alternative health products
Speaking your company’s mission
Persuade browsers to choose you
These simple examples require imagination, consistency, creative stories and staying true to your brand’s mission.
Let’s turn skimmers into subscribers.
My influential copywriting addresses the ABC’s of your travel & lifestyle business.
Advance your financial growth consistently.
Broaden your ideal client list for maximum reach.
Convert online interest into secure bookings and sales.
I implement Search Engine Optimization—SEO, throughout all of your online platforms.
This helps you show up in Google.
Just think of the relief you’ll feel when your destination is the chosen authority in an ever-changing travel industry.
Imagine how proud you’ll be when your customer’s carts have checked out with your handmade items flying off your shelves.
Here’s how I help you
beat your competition:
Emotionally driven landing pages to get your audience to act now
High-quality authentic brand website copy that is mobile- user friendly
Enticing Opt-ins to capture email addresses converting inquiries to customers
Consistent relevant blogs to boost your google search ranking
Strategic email campaigns to inform, build trust and relationships
Scheduled newsletters connecting you to your consumers’ homes
Product and service descriptions that outline the benefits and motivates subscribers to buy now
Engaging social media copy to interact with your community and others
My professional copywriting inspires action.
When we work together you can expect measured results.
Lusk Copywriting Solutions
Services and Rates
Landing Pages: $800 for 1000-1500 word piece
$400 for copy under 1000 words; two rounds of editing
Website Copy: $400 for an 800-1000 word page; Audit; Edit
Opt-Ins: $250 for a 1000 word piece; One edit
SEO Blogs: $150 for a 1000-1500 word piece
$175 with 4 images; One edit
Email Campaigns: $75 per Email; One edit; Bundle pricing
Newsletters: $125 for under 700 words; One edit
Product Descriptions: $50-$175 depending on the complexity and price of the product/service; One edit
Social Media Copy: $30-$70 per post; One edit; Bundle pricing available
My Services In Detail
Landing Pages For Direct Action
This type of copywriting is perfect for grand openings, new products or services using urgency to reserve your offers. I include compelling copy of your brand, your features, and visually describe your company’s pitch. My SEO organized sales pages sets your business apart from your competitors. These landing pages are longer pieces using effective emotional techniques pressing the pulse of your audience. This my friend, earns you sales!
Website Brand Building-SEO Included
Our collaboration ensures we know your audience-who they are and what they enjoy doing. Studying their lifestyle habits, purchasing patterns, values and hobbies will help me incorporate SEO keywords, landing you higher ranking on Google. Often times, your website is full of content but not enough emotional drive to finish the sale. Remember, strategic call-to-actions throughout your website copy encourages your readers to act now.
Irresistible Lead Magnets-Email Offers
Opt-in email offers are written with direct response copy to motivate action so you can capture those important email addresses. This is crucial to develop solid communication with your potential customers. I write descriptive copy to highlight opt-ins your audience really wants. Sign-up incentives represent your trusted brand. These lead magnets can convert casual visitors into email subscribers and sales.
Consistent Blogs For Google Ranking
My inspiring blogs are most beneficial when posted on a weekly basis. SEO optimized persuasive blogs are the key to upping your game on Google. Fresh content posted often, bumps your business onto page one of organic searches. Copywritten blogs drive more traffic to your website-landing more revenue. I include action links for readers to move through their next steps to make your sale.
Email Campaigns and Newsletters
My email sequences inform and build trust with your audience. This copy can offer links to your blogs, future events, special offers, and will continue to shape your relationship with your subscribers. For best results, I will write call-to-action emails bundled together in sequences of three or four. We can add newsletters offering travel advice if that’s your jam, or new recipes for seasonal fun; a connective marketing tool.
Product and Service Description
Well-written descriptions of your destination's products and services are critical to get your potential customers to say "Yes" to your offer. Many lifestyle businesses overlook this opportunity to truly outline features and benefits of their products and services. Let's encourage your readers to buy now to earn the sales and bookings you need to reach your goals.
Social Media Copy and Presence
Google endorses social media presence as an important ranking measure. I’ll market your brand’s authenticity with consistent social media copy. This will increase your online search relevancy. Social media dialogue encourages third party interactions, meaning free advertisement. When your business addresses questions and concerns online, this shows your genuine professionalism.
How Does My Professional Copy Sell Your Brand’s Offer?
Their eyes will widen with surprise “seeing” your majestic views.
Their noses will inhale with joy “smelling” your aromatic bodywash.
Their mouths will water with delight “tasting” your favorite coffee blend.
Their ears will fill with tranquility “hearing” your calm ocean waves.
Their feet will sigh with comfort “feeling” your luxurious foot scrub.
My effective copy teases their senses with imagination:
Samples Of My Work
The samples included in this portfolio section are examples only.
Image by kroshka__nastya on Freepik
Landing Sales Page: under 1000 words
Direct Response Copy Email:
My Story
Hi there! My name is Mary Lusk and I love exploring new attractions near and far. I live in Colorado with my husband- “almost empty nesters”. I’m a mother of two; an amazing son and talented daughter. Our state has abundant beauty and unique tourist sites for any lover of travel to experience. Getting outdoors is the #1 must do in Colorado.
We’re from Pennsylvania originally but we ventured out to Colorado in 2015 for a change of pace and to enjoy postcard sceneries everyday.
Glen Eyrie Castle Colorado Springs, Colorado
Professional copywriting is my main gig, but I’m also a Certified Holistic Health Practitioner and I own my massage business, Connective Body Solutions, as a Licensed Massage Therapist.
Besides growing up in Pennsylvania, I lived in California with my brother during my middle school years and visited L. A. every summer throughout high school.
Those summer visits sparked my love for travel.
Writing has always been my passion since grade school. For fun, I love writing poetry and short stories. To write engaging copy for the travel & lifestyle industry is my dream and I’m finally living my best career yet.
My expertise in holistic health and lifestyle coaching, along with other specialty wellness niches, gives me a variety of topics and industries to highlight my marketing skills.
Cathedral Ridge Winery, Oregon
Our daughter was a competitive gymnast for 13 years and we traveled throughout the United States for her competitions. And to finish off her competition career, we visited Montreal, Canada. What an amazing trip.
It was crucial to provide high level nutrition and naturally safe alternatives for our gymnast to continue her rigorous lifestyle.
From staying in hotels, vacation rentals, renting cars and sight seeing, I have a lot of experience with what is wrong and what is right with travel destinations.
Choosing performance based foods, proper hydration, and balancing sleep with gym practice, became my most important job.
International travel to experience new lifestyles is my dream life.
Now that our daughter is training to be a professional pilot, our vacation calendar should fill up soon:)
Your Story-My Profession
Mount Hood, Washington State
My professional copywriting solutions assist travel marketing and lifestyle brands communicate to their specific customers.
When we work together, we’ll solidify your dreams and goals, identify your unique clients, and bring your marketing projects to life in real time.
Compelling and inspirational copy is my specialty.
My goal is to reach your ideal audience and persuasively attract new and returning customers with my marketing strategies.
I’m your important collaborator:
Brand storytelling
Strategic copywriting
Research and trends guru
Knowledge of holistic health and lifestyles
40 years of travel experience
Let’s talk marketing goals.
I enjoy partnering with other creative minds, “selling” your travel and lifestyle offers.
My values align with businesses like yours who are consistent and dedicated to an A+ reputation.
As an entrepreneur, I’ve been in business for myself as a licensed massage therapist for over 5 years. And a practicing holistic health coach for 12 years.
After working in the hospitality industry for resort spas, day spas and sports clinics; in combination with my travel experience, I’ve gained insightful knowledge of what travelers are dreaming of and how valuable products can transform our lives.
Intentional hospitality shows your attraction’s eagerness to meet your customers’ expectations-deliver on your promises.
Honest marketing creates trust and quality relationships-commit to your values.
And I promise to write intentional, high-quality copy for every project.
I will write organic pieces to elevate your brand and mission.
Yes, I will deliver my very best work, paying attention to details. And I’ll uphold your company’s reputation in the travel and lifestyle industries.
I can’t wait to transform your next marketing project into measurable growth and momentum.
Let’s work together
Interested in working together? That’s super! Give me a little information below and I’ll be in touch within 24 hours.
Or you can click on any of the above scheduling buttons to directly place your business onto my discovery call calendar.
This short phone call gives us both an opportunity to:
Discuss your company goals
Review your marketing needs
See if we’re a good fit
Then What?
If it’s a go, I’ll send you my recommendations and we’ll have a second call to review.
A contract is signed if we both agree
Deposit is paid and your goals become my priority.
I get to work right away.
I can’t wait to meet you!
My desire is to write compelling copy for your unique offers.
My commitment is to reach your potential customers to grow your business.
My professional copywriting delivers more exposure-more secure bookings and sales.
Brand Your Company’s Story To:
Advance your financial growth
Broaden your ideal client base and ultimately
Convert inquiries into purchases all year long