Professional Copywriting
For Travel Destinations
Telling your story means booking your offer.
Inspirational Copywriting Creates
Your
Trustworthy Brand
As an all-inclusive resort, hotel, day spa, or local tourist attraction, you want customers to choose your destination for their vacation escape-their perfect day to remember.
The challenge to stand out from competitive hotels, rentals, and attractions while speaking directly to your target audience can be frustrating and tiresome.
Frankly, your business wants consistent online interaction and solid bookings all year long .
Putting together descriptive content that’s also persuasive takes research, creativity, time and sometimes a big budget.
Hi! My name is Mary and I write professional copy that tells your destination story using proven strategies to engage your audiences’ imagination.
Your travel attraction needs my attention-to-detail attitude to write inspirational and persuasive copy creating your trustworthy brand.
Converting dreamers into your reservations requires compelling stories that persuade browsers and serious inquiries to choose you!
My influential copywriting addresses the ABC’s of your travel attraction business.
Advance your business’ financial growth.
Broaden your ideal client list for maximum reach.
Convert online interest into secure bookings.
I implement Search Engine Optimization—SEO, throughout all of your online platforms.
This helps you show up in Google.
Just think of the relief you’ll feel when your destination is the chosen authority in an ever-changing travel industry.
Here’s what your travel destination needs
to beat out your competition:
Emotionally driven landing pages to get your audience to act now
High-quality authentic brand website copy that is mobile- user friendly
Enticing Opt-ins to capture email addresses converting inquiries to bookings
Consistent relevant blogs to boost your google search ranking
Strategic email campaigns to inform, build trust and relationships
Periodic newsletters updating travelers of local changes and events
Product descriptions that outlines the benefits and motivates customers to buy now
Engaging social media copy to interact with your community and others
My professional copywriting inspires action.
When we work together you can expect measured results.
Lusk Copywriting Solutions
Services and Rates
Landing Pages: $1200 for 1000-1500 word piece/based on value
$500 for copy under 1000 words or product/service under $100; Includes two rounds of editing
Website Copy: $500 for 800-1000 word page; Audit and Two rounds of editing
Opt-Ins: $350 for a 1000 word piece; One round of editing
SEO Blogs: $200 for a 1000 word piece
$250 for a 1000 word piece and up to 3 images; One round of editing
Email Campaigns: $100 per Email
$300-$400 for bundles of 3 or 4 emails in sequences; One round of editing
Newsletters: $150 for under 700 words; One round of editing
Product Descriptions: $100-$250 depending on the complexity and price of the product/service; One round of editing
Social Media Copy: $40-$80 per copy post; One round of editing; Bundle pricing is available
My Services In Detail
Landing Pages For Direct Action
This type of copywriting is perfect for grand openings, new products or services using urgency to reserve your offers. I include compelling copy of your brand, your features, and visually describe your destination’s pitch. My SEO organized sales pages sets your business apart from your competitors. These landing pages are longer pieces using effective emotional techniques pressing the pulse of your audience. This my friend, earns you sales!
Website Brand Building-SEO Included
Our collaboration ensures we know your audience-who they are and what they enjoy doing. Studying their lifestyle habits, purchasing patterns, values and hobbies will help me incorporate SEO keywords, landing you higher ranking on Google. Often times, your website is full of content but not enough emotional drive to finish the sale. Remember, strategic call-to-actions throughout your website copy encourages your readers to act now.
Irresistible Lead Magnets-Email Offers
Opt-in email offers are written with direct response copy to motivate action so you can capture those important email addresses. This is crucial to develop solid communication with your potential customers. I write descriptive copy to highlight opt-ins your audience really wants. Sign-up incentives represent your trusted brand. These lead magnets can convert casual visitors into email subscribers and sales.
Consistent Blogs For Google Ranking
My inspiring blogs are most beneficial when posted on a weekly basis. SEO optimized persuasive blogs are the key to upping your game on Google. Fresh content posted often, bumps your business onto page one of organic searches. Copywritten blogs drive more traffic to your website-landing more bookings. I include action links for readers to move through their next steps to make your sale.
Email Campaigns and Newsletters
My email sequences inform and build trust with your audience. This copy will offer updates, future events, special offers, and will continue to shape your relationship with your subscribers. For best results, I will write call-to-action emails bundled together in sequences of three or four. We can add newsletters offering travel advice as another marketing tool.
Product and Service Description
Well-written descriptions of your destination's products and services are critical to get your potential customers to say "Yes" to your offer. Many businesses overlook this opportunity to outline features and benefits of their products and services. Let's encourage your readers to buy now to earn the sales and bookings you need to reach your goals.
Social Media Copy and Presence
Google endorses social media presence as an important ranking measure. I will market your brand’s authenticity with consistent social media copy. This will increase your online search relevancy. Social media dialogue encourages third party interactions meaning free advertisement. When your business addresses questions and concerns online, this shows your genuine professionalism.
How Does My Professional Copy Sell Your Tourist Attraction?
Their eyes will widen with surprise “seeing” your majestic views.
Their noses will wonder with intrigue “smelling” your aromatic landscape.
Their mouths will water with delight “tasting” your best bottle of merlot.
Their ears will fill with tranquility “hearing” your calm ocean waves.
Their feet will sigh with comfort “feeling” your luxurious massage.
My effective copy teases your traveler’s senses with imagination:
Samples Of My Work
The samples included in this portfolio section are examples only. I was not compensated financially for these pieces.
Image by kroshka__nastya on Freepik
Landing Sales Page: under 1000 words
Direct Response Copy Email:
My Story
Hi there! My name is Mary Lusk and I love exploring new attractions near and far. I live in Colorado with my husband- “almost empty nesters”. I’m a mother of two; an amazing son and beautiful daughter. Our state has abundant beauty and unique tourist sites for any lover of travel to experience.
We are from Pennsylvania originally but we ventured out to Colorado in 2015 for a change of pace and to enjoy postcard sceneries everyday.
Glen Eyrie Castle Colorado Springs, Colorado
Besides growing up in Pennsylvania, I lived in California with my brother during my middle school years and visited L. A. every summer throughout high school.
Those opportunities sparked my love for travel.
Writing has always been my passion since grade school. For fun, I love writing poetry and short stories. To write engaging copy for the travel industry is my dream and I’m finally living my best career yet.
Cathedral Ridge Winery, Oregon
Our daughter was a competitive gymnast for 13 years and we traveled throughout the United States for her competitions. And to finish off her competition career, we visited Montreal, Canada. What an amazing trip.
From staying in hotels, vacation rentals, renting cars and sight seeing, I have a lot of experience with what is wrong and what is right with travel destinations.
International travel is my dream life.
Now that our daughter is training to be a professional pilot, our vacation calendar should fill up soon:)
Your Story-My Profession
Mount Hood, Washington State
My professional copywriting solutions assist travel marketing projects for resorts, hotels, and tourist attractions.
Compelling and inspirational copy is my specialty.
My goal is to reach travel businesses' ideal audience and persuasively attract new and returning customers with my strategic copywriting. I look forward to soon writing copy for international attractions all around the world as our travels take us further abroad.
With my love for writing, skilled sales training and travel experience, I’m an important collaborator for travel businesses’ marketing goals.
I enjoy partnering with other creative minds and “selling” vacation destination offers. My values align with businesses like yours who are consistent and dedicated to an A+ reputation.
As an entrepreneur, I’ve been in business for myself as a licensed massage therapist for over 5 years.
After working in the hospitality industry for resort spas, day spas and sports clinics; in combination with my travel experience, I’ve gained insightful knowledge of what vacationers are dreaming of and what they expect.
Intentional hospitality shows your attraction’s eagerness to meet your customers’ expectations-deliver on your promises.
And I promise to write intentional, high-quality copy for every project.
Yes, I will deliver my very best work, paying attention to details and upholding your destination’s reputation in the travel industry.
I can’t wait to transform your next marketing project into measurable growth and momentum.
Let’s work together
Interested in working together? Fill out some brief information and I will be in touch within 24 hours. Or you can click on any of the above scheduling buttons to directly place your business onto my discovery call calendar. This short phone call gives us both an opportunity to discuss your travel destination’s marketing needs and decide how my copywriting services will help you reach your goals. I can't wait to hear from you!
My desire is to write the most compelling copy for your unique attraction.
My commitment is to reach more potential customers for your business.
My professional copywriting will deliver more exposure-more secure bookings.
Sell Your Destination Story To:
Advance your financial growth
Broaden your ideal client base and ultimately
Convert inquiries into reservations all year long